Design of a Performance Measurement Model in Cassava Agroindustry Supply Chain Management
Abstract
The purpose of this study was to determine the mechanism of supply chain and the pattern of cassava of agroindustry supply chain flow and analyze the relationship between the components of SCM and the impact on supply chain activity improvement and agroindustry performance. Sample of research were producers of agroindustry local food of cassava as much of 106 respondents were taken by simple random sampling. The data analyzed by qualitative and quantitative analysis. Qualitative analysis used to describe the mechanism and pattern of cassava of agroindustry supply chain flow and principles of SCM. While quantitative analysis used to analyze the components, SCM activity improvement and agroindustry performance by using a structural equation model. The results showed that the mechanism of cassava agroindustry supply chain is the creation of collaboration and coordination among supply chain actors ranging from farmer, processor, distributor and consumer.
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Introduction
Supply chain management (SCM) have been presented by many researchers, which mostly defined as synonym for logistics, and supply chain (SC) control. SCM is the designing and management of all activities involved in sourcing and purchasing, transformation, and all logistics management activities (Aramyan, Lansink, Vorst, Kooten, 2007). It linked the relationship between the buyers, the sellers, and relationship with its network partnersi.e. middlemen, suppliers, transportation and customers (L. Condrațchi, 2014). The cassava industry is an essential processing industry that supports food security in many countries, and the development of agro-industry based on local commodities, especially based on cassava, is encouraged to support food security (Timaboot, Suthikarnnarunai, 2017). Cassava supply chain refers to the coordination and management of all activities involved in the production and delivery of cassava and cassava-based products to customers (Chinyophiro, 2012). Cassava supply chain starts from the raw material (cassava roots) which are cultivated by the farmers. They can be supplied directly by the farmers or from the middleman who collected cassava roots from the farmers and supplied to the manufacturing (D. Slavic & A Jambrišak, 2011). These studies aimed to maintain the competitive advantage of the cassava supply chain and improve overall performance. The cassava supply chain is an important component of the cassava industry, and improving its performance can contribute to the development of local commodity-based agro-industry, especially cassava-based, to support food security (Timisela, Leatemia, Polnaya, Breemer, 2017). Most of cassava studies in Thailand are to improve the production yield, enhance the supply chain efficiency, reduce total cost, increase the percentage of starch content, have the resistance to pests and diseases, etc. TABLE
Conclusion
The study on this paper on the SCM context by apply to cassava supply chain, it allows the related parties in supply chain to analyze the markets and competitions, in order to have the competitive advantage over other competitors in the industry and other competitors in the related industries. This study, it will be able to apply to other country’scassava supply chain, by not specific only in Thailand. Moreover, the researcher hopes that this study will be used as the groundwork to other researchers who interested to study in cassava or other agriculture products. They can apply by using some concept from this study; the factors that affect the performance of the supply chain are addressed and knowhow to improve the efficiency to the supply chain.
