Study on Adoption Behaviour of Flower Growers and their Level of Economic Inspiration under NHM in Indore District
Abstract
There is no need to emphasis that floriculture is an important agribusiness gaining commercial importance in the vital scenario of Indian agriculture. India being a tropical country has several advantages in floriculture production. Adoption studies are also useful for illustrating the degree to which acceptance of new technologies is limited by insufficient inputs, credit , or marketing infrastructure. If it appears that farmers are unable to take advantage of a new technology because they lack inputs, this information can be presented to policymakers who have responsibility for the agricultural inputs that are available an d the way they are distributed. After the study if adoption behaviour shows that access to credit significantly influences the type of technology that farmers use, then this information may be presented to those responsible for designing and funding credit programmes. Similarly, adoption studies may be used to highlight marketing bottlenecks that limit the acceptability of new technologies . Looking is the importance of flower production in Indore district, the personnel of NHM programme provided various extension programmes and facilities for its development. The programme has completed many years, hence, it was felt appropriate to know the adoption behaviour of flowers growers and their level of economic inspiration under NHM. Therefore, a study has been de signed , Study showed that out of the total flower growers, the highest proportion of the flower growers 40.00 per cent found to be perceived partial level of economic inspiration followed by perfect level of economic inspiration 32.50 per cent and least le vel of economic inspiration 27.50 per cent respectively.
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Introduction
India has an ancient heritage of floriculture. Commercial floriculture however is of recent origin. Still 98.5% of flowers are grown under open cultivation and hardly 1.5% flowers are grown under greenhouse. The traditional flowers like marigold, jasmine, chrysanthemum, China aster, crossandra, tuberose, rose petals occupy nearly two thirds of the total area and forms the backbone of Indian floriculture, which is mostly in the hands of small and marginal farmers (Sindhu and Saha, 2010). The commercial floriculture is now recognized as an important sector with the potential for generating employment and earning valuable foreign exchange. There has been tremendous growth in the demand and consumption of floriculture products in the last two decades. In India the total area under cultivation of different flowers was 232.74 thousand hectares and production of flowers was estimated to be 1.729 million tonnes loose flowers and 76.73 million tonnes, cut flowers in 2012-2013(NHM Indore).
Now a day’s farmers are very much interested to accept flower cultivation In order to increase their economic standard. Madhya Pradesh with high geographical area, eleven agroclimatic zones and varied soil types is better placed for production of various horticultural crops. Horticultural crops cover 2.6% of grossed cropped area in the state. The area under horticulture is 6.42 lakh hectare with an annual production of 37.5 lakh tones .In 2003-04 the area under flowers was 6700ha with a production of 4000 tonnes (NHM Indore). Indore is a leading district in flower production in Madhya Pradesh. The major cut flowers grown in Indore are roses, tube rose, marigold, chrysanthemum, gladiolus and loose flowers are glardia and aster etc. grown under open field and green house conditions.
In Mirjapur, Morod, Asrawadkhurd and Machala villages of Indore block flower are cultivated in bulk for commercial use. Most of the farmers grow rose, marigold, chrysanthemum and gladiolus. Considering the above points an effort has been made to study the adoption behaviour of flower growers and their level of economic inspiration.
Conclusion
In this study we had observed
- Higher number of flower growers 45.00 per cent adopted overall technology.
- Rose and marigold are likely grown by the farmers.
- Farmers faced problem in transportation facilities
